A new year and a new start for Kartra, the innovative web-based marketing solution. With over 15 years of experience, Kartra strives to bring together businesses and their customers through the power of the internet. Simply put, it’s the”interactive shopping cart”. If you’ve ever wondered what that would look like, take a look at the new Kartra website.
For the uninitiated, kartra means: interactive shopping cart. The new, simplified user interface provides you the ability to manage your products and services from any place with ease and simplicity. In addition to simplifying the interaction between you and your clients, Kartra requires the administrative profile and direction of your company’s internet presence to a whole new level. It not only lets you grow your business, it gives you access to a full range of email marketing tools and the control you will need to make sure that your online advertising campaign remains successful. With karma, every aspect of managing your internet marketing business gets easier and more effective.
Take for instance the new in-house Kartra automation. If you use the default Kartra admin panel, you might find it cumbersome managing all the various campaigns you have running or customizing the preferences on your account according to your marketing mix and price range. You can now create a single”dashboard” which will permit you to view all of your campaigns, contacts, events, etc.. . From one place. You can easily configure the way your karma interface looks. And, with the built-in calendar, you will be able to see who is most likely to be online at a given time. You’ll also be able to set parameters for when emails are sent and how often they should be.
Utilizing the newest marketing automation, it is easy to organize and segment your own leads. You can do so by having the choice of publishing reports for your various lead sources. As an example, you can categorize your leads by client supply, product type, target marketing place, etc.. . And then group them together according to geographical region. This makes it very easy to manage and distribute the appropriate information to your clients.
If you’re not satisfied with the current set up, it is easy to modify your kartra interface and the dashboard through the dashboard editor. With the complete freedom to control and optimise your dash, you can easily make it as per your precise needs and requirements. You can even personalise your landing page and your thank-you page. As soon as your landing page is ready, it is easy to send out an automated e-mails to all your customers and clients with the details of your latest offer or news.
There are two ways to categorise your prospects into groups. The first is to segment them according to their conversion rate. The second is to monitor them based on their activity on your site, including the amount of times they have landed on your site, the number of enquiries they’ve made and the amount of sales they have made. With the help of Karts, you can easily calculate the ROI (Return on Investment) of each individual potential. You can also find out which of your prospects are most responsive to your offer and which prospects haven’t. With this information, you can make the necessary adjustments and amendments to improve your business and increase your profits.
As soon as you have segmented your prospects, it becomes easier to generate the ideal type of leads for your business. With the assistance of Karts, you can easily track your subscribers, your conversion rate and the activities of your list members. It is also possible to analyse the activities of your list members on a daily basis, week by week and quarter by quarter. All these can be done with the help of the Karts interface. The platform is highly customizable so you can personalize it as per your business needs. Along with that, the platform lets you develop and customise landing pages, follow customers around the world wide web, create different sorts of reports and graph your results also.
Apart from these advantages, you might also benefit a lot from Karts by using it for the automation of your affiliate campaigns. With the assistance of Karts, you can segment your market and send specific offers to these customers. You can segment them further into age groups, genders and geographical locations. You can then use Karts for the purpose of automation of your affiliate campaigns where you can automate the sending of messages, tracking of the reaction rates and analyzing your leads and sales.
Kartra is a web-based e-commerce solution developed by Easy Internet Business Systems that contains an e-commerce shopping cart and a marketing tool for tracking user activity. It has the capability to integrate with third party services like PayPal and Google Checkout. However, what sets it apart is that it integrates tightly with other popular open source web-based systems, such as Drupal, Joomla, phpBB and Spring framework and is free under the GNU General Public License. Kartra is not only a complete e-commerce solution, but also an all-encompassing, email-marketing, list building, social networking and web-hosting platform developed just for marketers!
With Kartra, you can arrange your customers, their shopping cart and contacts effortlessly. Using its admin interface, you can perform these activities with ease: create, change and see contacts; set up email advertising campaigns; handle your catalog; upload files; handle your website’s RSS feeds; post comments and trackbacks; search for and join blogs. With these capabilities, you will be able to handle and optimize your website, while at exactly the exact same time, streamline the process of email advertising. This will allow you to stay ahead of your competitors in the market.
Besides managing your site and its content, Kartra provides the functionality of several software solutions to assist in your affiliate marketing campaigns. Its affiliate management module provides the necessary information required to monitor campaigns and in turn, direct visitors to your website. Furthermore, it will help you in choosing the correct affiliate products. Another useful function of the affiliate management module is that it allows you to personalize your own lead capture form. This gives you greater control over how you want your prospects to sign up.
Among the best tools used by Kartra to measure your outcomes is the Online Business Intelligence Metrics. This provides you with information concerning the number of visitors to your website, how many sales have been made and where these were made. The metrics also include details on the kinds of visitors, like whether they were affiliates readers or customers.
With art, you are given a thorough overview of the performance of your online business via its portal, membership site and goal-oriented site. The portal provides an abundance of information that can guide you in effectively managing your business. On the other hand, the goal-oriented site will allow you to define and reach your goals and objectives for your website. As a member, you can get access to vital information like latest news, features and benefits of the product or service you are promoting, and special deals and opportunities. Furthermore, kartr provides several tools that make management of your affiliate system quite simple. These include the ability to schedule email blasts, set up email auto-responders, set reminders and set limitations.
On the membership site, you can do everything that you need to do so as to manage your list, lead nurturing and lead conversion. The analytics provided by Kartra help you evaluate and monitor the development of your members, identify gaps in performance, understand the reasons for underperformance and work on ways to increase performance. By using the analytics, you will be able to identify what’s making you lose or generate leads. This will help you improve on your current tactics so you can develop new approaches that guarantee your success. In short, this makes it possible to see your results in the light of various market variables and use it as a guide in future.
Although the thought of building a site and a goal-oriented website may seem complicated, it is in fact very straightforward. In fact, if you follow the actions outlined in the”ios class” supplied by Kartra, you will have the ability to construct the basic site in only two days. From there, you have quite a few options to choose from: the free kartra hosting service, which can be quite good for beginners, in addition to the option of using the mantra online community to help you with things like joining communities, making your own group, signing up to social networking sites and so on. In total, this package lets you have a simple, affordable and highly customizable landing page, a great thank-you page and a complete analytics platform.
In general, Kartra does present you with an chance to take your business online. It gives you a chance to leverage all the resources that you have and take charge of the success of your site. All in 1 web platform, that enable you to use all of the best tactics and techniques in creating traffic to your website, in addition to being able to manage and monitor your results, makes it a good solution for anybody who wishes to launch a successful all-in-one site. You can start with the free hosting plan and by adding additional functionality as you go along.
Andy Jenkins and Kartra